Treating Alcohol Dependence in Japan with Pharmaceuticals
Japanese company Nippon Shinyaku recently licensed Regtect, a new alcohol treatment drug, from Merck Sante of France. The drug works to correct chemical imbalances in patient’s brains, eventually...
View ArticleConfronting Alcohol Dependence in Japan with Advertising
In Japan, the cultural tradition of consuming excessive amounts of alcohol is on par with other “thirsty” countries like the US, Australia, and the UK. A new outdoor advertisement campaign around the...
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